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The exclusive course and community for the next generation of hospitality trailblazers
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Imagine creating your very own hidden oasis...
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Your complete guide to an elite level of hospitality from start to finish.
YOUR OWN ESCAPE IS RIGHT AROUND THE CORNER...
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Introducing:
EXPERIENTIAL HOSPITALITY ™
45 Packed Episodes
45 in-depth but concise, entertaining lessons. Financing, designing, building, hosting and more. No fluff, no jargon and of course fun!
Custom financial underwriting model
Get access to a tailored asset development and cash-flow model designed exclusively for Experiential Hospitality™. Input your property's numbers and instantly generate projections for investor presentations.
Access to the Experiential Hospitality Community
Join the global network of hospitality trailblazers in our exclusive community. Get bi-weekly live group consults with Isaac French, valued at $1,300 per hour for 1:1 consulting. Interact with fellow students, have your questions answered, and share your hosting journey in our community!
Lifetime Access
Join our community and enjoy lifetime access. You'll receive all future lessons and content updates for FREE! Rewatch episodes as many times as you like for review and ongoing learning.
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Hey! I'm Isaac - Founder of Live Oak Lake.
In just our first year, from a modest seven doors, we did $1M in bookings, netting nearly $600K with 80%+ direct booking rates. Our audience exploded, amassing over 160,000 dedicated followers worldwide. After successfully exiting Live Oak Lake in the fall of 2023, I was inundated with the question: "How did you do this?"
As demand for consulting grew, my calendar filled up quickly. I realized there was a need for a course that could provide comprehensive guidance based on my own experiences.
I'm excited to unveil a comprehensive, focused, and incredibly valuable educational and community experience, tailored to inspire the future of hospitality.
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How does this sound?
By the end of this course you'll...
- Identify the perfect location and market for your property.
- Understand real estate finance, debt, equity, and financialmodeling.
- Skillfully conceptualize, design, construct, brand, and outfityour property with lessons taken from Experiential Hospitality™.
- Master direct bookings, email marketing, social media, andinfluencer collaborations.
- Streamline your operations with smart home tech and hire a capable staff to handle everything.
- Get ready to launch your brand-new resort to the world withthe lessons taken from Experiential Hospitality™.
I found Isaac's first property right when he got it going and thought "Man, I have to call this guy."
At the end of the call I said, “Whatever you do next, can I please invest?” Since that call I've gotten incredibly close with him. The guy's a visionary. He's honest and ambitious, a visionary who sweats the details. He’s into the numbers but still an artist. This man masters a skill, puts it into action, and get results better than most anyone I've seen...and I've met a ton of super successful entrepreneurs.
—Sam Parr, MFM Podcast & The Hustle
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The confusion is over, you’re ready to start hosting.
Forget trudging through all the scattered info online or the hours spent on Reddit trying to figure this process out on your own. I'm here to unpack all of my hospitality expertise in the most concise and compact resource possible.Experiential Hospitality™ lays out the exact framework you'll need to go from nothing to crossing the threshold of your very own hidden oasis.
INTRODUCTION:
Meet Isaac: The Story of Live Oak Lake
What is Experiential Hospitality?
Additional Resources & Inspiration
MARKET & LOCATION:
Picking the Right Market
Finding the Right Property
FINANCE:
Intro to RE Finance
Debt
Equity
Financial Modeling
Real Estate Private Equity with Artem Tepler
Tax Strategies with Mitchell Baldridge
VISION & DESIGN WITH HANS LOREI:
Brand & Concept
Design is the Most Important Amenity
Interior Walkthrough
The Site Plan
Outdoors
Outdoor & Commons Walkthrough
DESIGN & BUILD:
Elevated F&B Opportunities with John Griffiths
Design & Construction Approach
Construction Notes
Operations & Laundry Facility
PREPARING TO LAUNCH:
Sourcing
Pre-Launch Checklist
First Impressions & Tangible Marketing
A La Carte Amenities
Photography & Videography with Brady Clayton
Airbnb and other OTAs
MARKETING:
Direct Bookings
Brand, Website, Search & Content Marketing with Conrad O’Connell
Our Website & Booking Engine
Social Media with Nate Vietz
Working with Influencers
Email Marketing with Brian Sun
OPERATIONS & AUTOMATION:
Property Management Strategy & PMS Walkthrough
Revenue Management with Andrew Kitchell
Smart Home Tech & Automations with Joe Tindell
Accounting
TEAM TO SELF-MANAGE:
Hiring for Hospitality
Mastering Turnovers
Experience Manager Role
Facilities Manager Role
General Manager Role
Summary
OTHER CASE STUDIES:
Candela: with Rodrigo Lopez
Onera: with Ben Wolff
The Pacific Bin: with Devon Loerop
My Biggest Mistakes
Learn from industry experts!
I've hand-selected an exclusive panel of the best experts within this field for you to learn from.
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Lifecycle Marketing Consultant
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Smart Home Tech & STR Systems Consultant
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Expert Design Consultant
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Travel & Accommodations Marketer
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Brand Videographer & Producer
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Boutique Developer & General Contractor
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Social Media Marketer
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Experiential Food & Beverage Expert
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Real Estate Tax CPA
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Revenue Management
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Live Oak Lake isn't the only success story...
Included inside the masterclass are three additional case studies and their founders for you to learn from.
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Explore the captivating world of Pacific Bin, where founder Devon Loerop takes you inside his extraordinary container home in the Cascade Mountains. Discover the construction process, unique design elements, and how Devon cultivated a massive social following of over 1 million fans.
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Venture to Fredericksburg, Texas, and delve into the enchanting world of Onera with founder Ben Wolff. Experience the perfect blend of nature, wildlife, culture, and fine dining in this private outdoor getaway located just minutes away from Main Street. Learn Ben's comprehensive approach to Experiential Hospitality™, which led to a successful exit to private equity.
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Embark on a journey to Tulum, Mexico, and immerse yourself in the lush jungles of Candela. Founder Rodrigo Lopez unveils the mechanics behind this hidden living experience, featuring 12 meticulously designed private villas nestled within a botanical garden-style arboretum. Discover Rodrigo's unique vision that has made Candela one of the most sought-after experiential stays in Mexico.
Discover the power of a strong, supportive community as you create your own experiential property
INTRODUCING THE BRAND NEW EXPERIENTIAL HOSPITALITY™ COMMUNITY:
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Inside the community,
You'll get access to a private network for trailblazers shaping the next generation of hospitality.
Global Community
Inside the community, you’ll get to network and share opportunities with other hospitality enthusiasts via multiple specialized forums that cover all aspects of planning, building and operating your own experiential retreat. Forge connections, share insights, and draw inspiration to create immersive, iconic guest experiences.
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Bi-weekly LIVE Calls
As a member of the community, you’ll get personalized and immediate access to Isaac French on an ongoing basis. Join Isaac inside the community for bi-weekly LIVE calls to answer your questions and break down your own projects.
Experiential Hospitality App
Unlock the power of our community’s global network through the new Experiential Hospitality app. Customized and designed for both iOS and Android, instantly access the masterclass, live calls, and community network at any time and any place.
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And there is more!
When you enroll, you'll also get access to these amazing assets:
![A tablet with the text customizable financial underwriter model.](https://cdn.prod.website-files.com/667c6d42534dafbfc970aaf8/6686016578f41455961608ac_182165-b5e-25ee-7ff3-751388b8225c_4.webp)
Custom Financial Underwriting Model
Unlock the power of our custom asset development & cash-flow model designed exclusively for Experiential Hospitality™. Tailor-made for your specific property, this tool allows you to input your own numbers and instantly generate projections to impress investors.
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Introduction to Real
Estate Fundamentals
Navigate the complexities of real estate and hospitality investments with confidence. Our comprehensive guide covers everything from finance and legalities to structural considerations. Consider it your go-to resource throughout your investment journey.
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Guest Messaging & Welcome Book
Get full access to Live Oak Lake's complete guest messaging deck as well as our plug-and-play customizable welcome book template. No design skills required. Customize it to reflect your unique property and create a memorable guest experience.
This is for you if:
You want to earn hundreds of thousands of dollars every year by putting in only a few hours of work a month.
Skip the tedious and overwhelming task of tracking down all the info you need to get started online.
You want to quickly build and scale a branded lifestyle property you can keep forever or exit to institutional capital.
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Frequently Asked Questions:
The Experiential Hospitality masterclass comes with 45 in-depth video lessons that will fully equip you in your hosting journey. I want to equip you with every tool imaginable to create your own experiential stay, that’s why I've condensed the last several years of my experience into 8-10 hours of lessons! To ensure an optimal learning experience, I am including 5 weeks of live group coaching calls that will coincide with the weekly release (three modules the first week, and then two modules for the remaining four weeks).
Once you purchase the course you can go back and re-watch it as many times as you like! You’ll also get all future new and added episodes to Experiential Hospitality for FREE!
Yes! Once you purchase the masterclass, you'll have the opportunity to dive into the modules immediately and be able to ask me specific questions within our bi-weekly live calls together inside the community.
Nope! Everything taught inside doesn’t require extra bells and whistles that you have to purchase. However, certain assets within the course that are included for this first round of enrollees will not be available for free to future enrollees.
Yes, I will be releasing additional cohorts in the future. However, there's no guarantee when it does come back in the future, that it will be this price.
I've tailored this course to anyone who either has an existing portfolio and wants to experience higher efficiency and better performance and also for those who want a fresh start in creating something entirely unique within the experiential hospitality space. It's custom made for both types!
EXCLUSIVE FINANCIAL UNDERWRITING MODEL:
Access to my robust underwriting model completely customizable for your unique goals and will only be available with this founders launch.
$1,400
1-year free access to the community:
Access to our highly-engaged and valuable group of active builders and operators. Ask questions, get expert feedback, draw inspiration, and make connections with others creating truly one-of-a-kind destinations. The community includes daily discussion forums, bi-weekly live calls, and shared resources.
$3,000
EXPERIENTIAL HOSPITALITY MASTERCLASS:
$7,997
Total value if you purchased sparately: 12,397
Total if you purchase all of this together: $6,497
Your money-back guarantee:
Enroll in my masterclass for 14 days, risk-free!
I want you to be 100% confident when you invest in Experiential Hospitality™. That’s why I'm offering you a 14-day money back guarantee!