Imagine creating your very own hidden oasis...
Your complete guide to an elite level of hospitality from start to finish.
Your own escape is right around the corner...
Introducing:
Experiential Hospitality ™
45 Packed Episodes
45 in-depth but concise, entertaining lessons. Financing, designing, building, hosting and more. No fluff, no jargon and of course fun!
Custom financial underwriting model
Get access to a tailored asset development and cash-flow model designed exclusively for Experiential Hospitality™. Input your property's numbers and instantly generate projections for investor presentations.
Access to the Experiential Hospitality Community
Join the global network of hospitality trailblazers in our exclusive community. Get bi-weekly live group consults with Isaac French, valued at $1,300 per hour for 1:1 consulting. Interact with fellow students, have your questions answered, and share your hosting journey in our community!
Lifetime Access
Join our community and enjoy lifetime access. You'll receive all future lessons and content updates for FREE! Rewatch episodes as many times as you like for review and ongoing learning.
Hey! I'm Isaac - Founder of Live Oak Lake.
From stumbling upon a piece of land on Zillow to opening our doors in January 2022, Live Oak Lake's journey has been quite a ride.
In just our first year, from a modest seven doors, we did $1M in bookings, netting nearly $600K with 80%+ direct booking rates. Our audience exploded, amassing over 160,000 dedicated followers worldwide. After successfully exiting Live Oak Lake in the fall of 2023, I was inundated with the question: "How did you do this?"
As demand for consulting grew, my calendar filled up quickly. I realized there was a need for a course that could provide comprehensive guidance based on my own experiences.
I'm excited to unveil a comprehensive, focused, and incredibly valuable educational and community experience, tailored to inspire the future of hospitality.
How does this sound?
By the end of this course you'll...
- Identify the perfect location and market for your property.
- Understand real estate finance, debt, equity, and financial modeling.
- Skillfully conceptualize, design, construct, brand, and outfit your property with lessons taken from Experiential Hospitality™.
- Master direct bookings, email marketing, social media, and influencer collaborations.
- Streamline your operations with smart home tech and hire a capable staff to handle everything.
- Get ready to launch your brand-new resort to the world with the lessons taken from Experiential Hospitality™.
I found Isaac's first property right when he got it going and thought "Man, I have to call this guy."
At the end of the call I said, “Whatever you do next, can I please invest?” Since that call I've gotten incredibly close with him. The guy's a visionary. He's honest and ambitious, a visionary who sweats the details. He’s into the numbers but still an artist (literally). This man masters a skill, puts it into action, and get results better than most anyone I've seen...and I've met a ton of super successful entrepreneurs.
—Sam Parr, MFM Podcast & The Hustle
“Isaac's course on Experiential Hospitality is a game-changer. From in-depth case studies to invaluable assets, every detail is meticulously covered. It transformed my perspective, shifting me from a place of uncertainty to a roadmap filled with confidence and actionable strategy. For anyone considering venturing into the hospitality sector, this is the compass you've been searching for.”
—Remo Ko
Experiential Hospitality™ Member
“If you've ever thought about creating an upscale retreat, boutique resort or vacation rental community, then Issac French's Experiential Hospitality Masterclass will provide you with the necessary tools to accomplish your goals! I was uncertain about joining this Masterclass, but after the first few lessons, I knew that I made the right choice. Issac has first-hand experience of how to successfully find, design, build, market and operate a 1st class hospitality destination. Don't think twice like I did, do it now!"
—Mason Orradre
Experiential Hospitality™ Member
“The Experiential Hospitality is one of a kind. If you are serious about working on a project in this space, then this would be the perfect starting place. Is it cheap? No. Is it worth the money? Definitely! Isaac took months, maybe years (for some), studying and working to condense his knowledge into the perfect resource. You will not only learn a ton, but you will be equipped with a clear roadmap and resources. I have never done any projects like this in my life and yet I was talking with a professional real estate developer yesterday and they were impressed with one of the tools I had used from Isaac's masterclass. This masterclass was worth every penny!"
—Tanner Cummings
Experiential Hospitality™ Member
“I had been considering an experiential hospitality project for a little over a year when I found your masterclass. What I needed was to get insight from someone with verifiable success in such a project, who could help usher me through the entire process. Your masterclass was full of useful information about the planning, building and running of a property like this. It also had so many tips and ideas on better utilizing resources and increasing revenue. (Just one of these ideas could pay for the masterclass!) I'm thrilled with what I've learned and how it will help our team create the vacation experience our patrons want. If you're on the fence as to whether you should purchase this masterclass or not ... just do it. You'll be glad you did."
—Jeff DeVol
Experiential Hospitality™ Member
Learn from industry experts!
I've hand-selected an exclusive panel of the best experts within this field for you to learn from.
BRIAN
SUN
Lifecycle Marketing Consultant
Joseph
Tindell
Smart Home Tech & STR Systems Consultant
Hans
Lorei
Expert Design Consultant
Conrad
O'Connell
Travel & Accommodations Marketer
Brady
Clayton
Brand Videographer & Producer
Artem
Tepler
Boutique Developer & General Contractor
Nate
Vietz
Social Media Marketer
John
Griffiths
Experiential Food & Beverage Expert
Mitchell
Baldridge
Real Estate Tax CPA
Andrew
Kitchell
Revenue Management
“Isaac's grasp of what it takes to create beautiful, immersive hospitality experiences is second to none, as demonstrated with the creation of Live Oak Lake.”
—Nathan Barry, Founder & CEO, ConvertKit
“Isaac is an expert in using technology to efficiently run his vacation rental properties. He has a keen eye for design and creates choices that not only look awesome but are also functional. By leveraging the latest tools and techniques, Isaac is able to create smash hit vacation rental properties that guests love. With his course you can learn everything he knows and take your vacation rental properties to the next level.”
—Shelby Church, 1.8 million subscribers on Youtube
“Isaac is defining a new genre of hospitality with his singular experiences and execution, starting with Live Oak Lake.”
—Sahil Lavingia, Founder & CEO, Gumroad
Live Oak Lake isn't the only success story...
Included inside the masterclass are three additional case studies and their founders for you to learn from.
Case Study #1
The Pacific Bin
Devon Loerop, Founder
Explore the captivating world of Pacific Bin, where founder Devon Loerop takes you inside his extraordinary container home in the Cascade Mountains. Discover the construction process, unique design elements, and how Devon cultivated a massive social following of over 1 million fans.
Case Study #2
Onera
Ben Wolff, Founder
Venture to Fredericksburg, Texas, and delve into the enchanting world of Onera with founder Ben Wolff. Experience the perfect blend of nature, wildlife, culture, and fine dining in this private outdoor getaway located just minutes away from Main Street. Learn Ben's comprehensive approach to Experiential Hospitality™, which led to a successful exit to private equity.
Case Study #3
Candela
Rodrigo Lopez, Founder
Embark on a journey to Tulum, Mexico, and immerse yourself in the lush jungles of Candela. Founder Rodrigo Lopez unveils the mechanics behind this hidden living experience, featuring 12 meticulously designed private villas nestled within a botanical garden-style arboretum. Discover Rodrigo's unique vision that has made Candela one of the most sought-after experiential stays in Mexico.
Discover the power of a strong, supportive community as you create your own experiential property
INTRODUCING THE BRAND NEW EXPERIENTIAL HOSPITALITY™ COMMUNITY:
Inside the community,
You'll get access to a private network for trailblazers shaping the next generation of hospitality.
Global Community
Inside the community, you’ll get to network and share opportunities with other hospitality enthusiasts via multiple specialized forums that cover all aspects of planning, building and operating your own experiential retreat. Forge connections, share insights, and draw inspiration to create immersive, iconic guest experiences.
Bi-weekly LIVE Calls
As a member of the community, you’ll get personalized and immediate access to Isaac French on an ongoing basis. Join Isaac inside the community for bi-weekly LIVE calls to answer your questions and break down your own projects.
Your money-back guarantee:
Enroll in my masterclass for 7 days, risk-free!
I want you to be 100% confident when you invest in Experiential Hospitality™. That’s why I'm offering you a 7-day money back guarantee!
And there is more!
When you enroll, you'll also get access to these amazing assets:
Asset #1
Custom Financial Underwriting Model
Unlock the power of our custom asset development & cash-flow model designed exclusively for Experiential Hospitality™. Tailor-made for your specific property, this tool allows you to input your own numbers and instantly generate projections to impress investors.
Asset #2
Introduction to Real Estate Fundamentals
Navigate the complexities of real estate and hospitality investments with confidence. Our comprehensive guide covers everything from finance and legalities to structural considerations. Consider it your go-to resource throughout your investment journey.
Asset #3
Guest Messaging & Welcome Book
Get full access to Live Oak Lake's complete guest messaging deck as well as our plug-and-play customizable welcome book template. No design skills required. Customize it to reflect your unique property and create a memorable guest experience.
This is for you if:
- You want to earn hundreds of thousands of dollars every year by putting in only a few hours of work a month.
- Skip the tedious and overwhelming task of tracking down all the info you need to get started online.
- You want to quickly build and scale a branded lifestyle property you can keep forever or exit to institutional capital.
Frequently Asked Questions:
HOW LONG IS THE COURSE?
DO I NEED TO BUY ANYTHING EXTRA ONCE I PURCHASE?
How long do I have access to the course?
IF I'M NOT ABLE TO ENROLL NOW, WILL IT COME BACK IN THE FUTURE?
Is the course self-paced?
Is this masterclass tailored for the investor that already has STR's a part of their portfolio?
"I'd invest in Isaac's next deal which tells you how good he is at hospitality.”
—Codie Sanchez, Private Equity Investor / #1 Business Newsletter to 400K weekly
"I marvel at what Isaac has been able to create and accomplish with Live Oak Lake! Ittakes a tremendous amount of planning and effort to create such a phenomenal project let alone one that is insanely profitable! It's very rare that you get the opportunity to get up close and learn from a genius in the midst of them doing something amazing so this is an unprecedented opportunity for all of us to learn and be positively impacted by the success he's created and willing to share with others!"
—Tyron McDaniel, CEO of Houston Vintage Homes & Boutique Real Estate Developer
“Isaac has a mind for business and creativity like no other and has truly inspired me. Live Oak Lake blew me away and I eagerly wait to see what else Isaac accomplishes.”
—Levi Kelly, Cabin Tours Creator - 580K+ Subscribers on Youtube
“I’ve interviewed over 100 hospitality entrepreneurs on my podcast, Behind the Stays, and I’ve never met someone in this industry so committed to excellence in ALL he does. Isaac is humble, smart, and has zero tolerance for ‘just OK.’ What he’s built at Live Oak Lake is truly extraordinary and I for one can’t wait to see what he does next. A few decades ago, a young entrepreneur named Issy from Canada had a simple vision for creating exceptional experiences…that vision became Four Seasons. If I was a betting man, I’d bet that the creator of the “next generation” Four Seasons might come from Waco, Texas…and chances are his name will be Isaac.”
—Zach Busekrus, Founder, Behind The Stays Podcast
DISCLAIMER
Nothing available on or through this course should be understood as a recommendation that you should not consult with a financial professional to address your particular situation. Please review the Privacy Policy and Terms and Conditions carefully.